Xiaodong Nie

Profile | Curriculum Vitae

EDUCATION

  • Ph.D., Marketing College of Business, University of Texas at Arlington Dissertation Title: How Does Local-Global Identity Affect Consumer Decision Making Committee: Narayanan Janakiraman (Co-Chair), Zhiyong Yang (Co-Chair), Adwait Khare 鈥� 2016 -2021
    – Winner of ACR/Sheth Foundation Dissertation Award, 2020
  • M.S., Marketing, Eller College of Management, University of Arizona 鈥� 2015 – 2016
  • M.A., International Business (Minor: Supply Chain Management) Hough Graduate School of Business, University of Florida B.A., 鈥� 2013 – 2014
  • English for Finance and Investment (Minor: Finance and Investment) The University of Shanghai for Science and Technology 鈥� 2009 – 2013

ACADEMIC APPOINTMENTS

  • Assistant Professor of Marketing, School of Business, 糖心vlog视频 鈥� 2021- Present

RESEARCH INTERESTS

  • Cross-cultural psychology
  • Experiential versus material purchases
  • Consumer emotion
  • Consumer mindset
  • Social media marketing

RESEARCH UNDER REVIEW

Nie, Xiaodong, Zhiyong Yang, Yinlong Zhang, and Narayanan Janakiraman 鈥淗ow Does Global-Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness,鈥� Conditional Accept, Journal of Marketing Research.

RESEARCH IN PROGRESS

  1. 鈥淕uilt and Shame: A Meta-Analytic Test of Their Relative Impact in the Prosocial Domain,鈥� Yang, Zhiyong, Xiaodong Nie, and Narayanan Janakiraman
  2. 鈥淭he Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,鈥� Nie, Xiaodong and Zhiyong Yang
  3. 鈥淲hy Do Locals Prefer Experiences? Understanding It Through the Lens of Perceived Social 2 Connectedness,鈥� Nie, Xiaodong, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman
  4. 鈥淕lobal-Local Identity on Online Review Reliance,鈥� Nie, Xiaodong and Sijie Sun

CONFERENCE PRESENTATIONS

*Presenter

  1. Xiaodong Nie, Wilson Bastos, Zhiyong Yang, and Narayanan Janakiraman (October 2021), 鈥淓xperiential Versus Material Purchases: A Cultural Identity Perspective,鈥� Paper will be presented at the Association of Consumer Research Annual Conference. Virtual.
  2. Zhiyong Yang, *Xiaodong Nie, and Narayanan Janakiraman (March 2020), 鈥淕uilt and Shame: A MetaAnalytic Test of Their Relative Impact in the Prosocial Domain,鈥� Paper presented at the Society of Consumer Psychology Annual Conference. Huntington Beach, CA.
  3. *Xiaodong Nie, Narayanan Janakiraman, Zhiyong Yang, and Yinlong Zhang (October 2019), 鈥淭he Effects of Local-Global Identity on Preference Between Purchase Versus Rent Decision: the Role of Settler-Traveler Mindset,鈥� Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.
  4. *Xiaodong Nie and Zhiyong Yang (October 2019), 鈥淭he Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,鈥� Paper presented at the Association of Consumer Research Annual Conference. Atlanta, GA.
  5. *Xiaodong Nie and Zhiyong Yang (February 2019), 鈥淭he Joint Effect of Goal Specificity and Implemental-Deliberative Mindset on Green Consumption,鈥漃aper presented at the Society of Consumer Psychology Annual Conference. Savannah, GA.

TEACHING EXPERIENCE

At University of Washington, Bothell

  • Instructor, BBUS 423: Marketing Intelligence (Undergraduate) Instructor, BBUS 539: Marketing Intelligence (MBA)

At the University of Texas at Arlington

  • Instructor, MARK3323: Integrated Marketing Communication (Undergraduate)
  • Instructor, MARK4325: International Marketing (Undergraduate)
  • Teaching Assistant, MARK 5328: Product Management (MBA), Dr. Narayanan Janakiraman
  • Teaching Assistant, MARK 4311: Marketing Research (Undergraduate), Dr. Yiyi Li

TEACHING INTERESTS

  • Consumer Behavior
  • International Marketing
  • Integrated Marketing Communication
  • Marketing Research/Analytics
  • Digital Marketing/Analytics
  • Marketing Management

PROFESSIONAL INTERESTS

Reviewer

  • Competitive Papers Reviewer, Society of Consumer Psychology Annual Conference, 2018
  • Competitive Papers Reviewer, Academy of Marketing Science Annual Conference, 2018

Professional Affiliations

  • American Marketing Association
  • Association for Consumer Research
  • Society for Consumer Psychology
  • Society for Marketing Advances

Professional Services

  • Manager of Research Experience Program Subject Pool, The University of Texas at Arlington, 2017鈥� 2020

RECOGNITION, REWARDS, AND CERTIFICATIONS

  • Enhanced Graduate Assistantship, The University of Texas at Arlington, 2016鈥損resent
  • Outstanding Doctoral Student Travel Stipend, The Society of Consumer Psychology Annual Conference, The University of Texas at Arlington, 2019
  • Outstanding Doctoral Student Travel Stipend, The Association of Consumer Research Annual Conference, The University of Texas at Arlington, 2019
  • Michael and Amy Bull Endowed Doctoral Fellowship, The University of Texas at Arlington, 2020
  • College of Business Dissertation Grant ($1920), The University of Texas at Arlington, 2020
  • ACR/Sheth Foundation Dissertation Award Winner (cross-cultural track), 2020
  • Dissertation Fellowship ($7000), The University of Texas at Arlington, 2021
  • Google Ads Certification, 2021
  • Shopping Ads Certification, 2021
  • Google Analytics Certification, 2021